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Creating a Proposal
Proposals allow you to present structured work, scope, and pricing information to your customers in a clear, professional format.
Unlike estimates or invoices, proposals are designed to explain and sell the work, not just list costs.
How Proposals Differ
A proposal:
- Focuses on structured content sections
- Provides context and explanation
- Can still include pricing where needed
- Is typically used earlier in the sales process
Creating a New Proposal
To create a proposal:
- Go to Documents
- Click Create New
- Select Proposal
- Choose a customer
- (Optional) Select a proposal template
Using a Template
If you select a template:
- Sections will be automatically added to your proposal
- You can edit, remove, or reorder them as needed
If you don’t use a template:
- You can manually add sections from scratch
Adding Sections
Each proposal is made up of sections.
For each section:
- Enter a title
- Add your content/description
Typical sections might include:
- Introduction
- Scope of Work
- Timeline
- Pricing
- Terms
You can:
- Add multiple sections
- Reorder sections
- Edit content at any time before sending
Pricing in Proposals
Proposals can include pricing, but it is:
- Flexible, not strictly structured like invoices
- Often included within sections (e.g. a Pricing section)
If you need strict totals and billing:
- Convert the proposal into an quote, estimate or invoice
Sending a Proposal
Once complete:
- Preview the document
- Send it to your customer via email
- Export as PDF if needed
Converting a Proposal
Proposals can be converted into:
- Estimates
- Quotes
- Invoices
This allows you to move from discussion → agreement → billing without re-entering data.
Best Practices
- Keep proposals clear and easy to scan
- Break content into logical sections
- Avoid overwhelming the client with too much text
- Focus on outcomes and value, not just tasks
